OLAN MILLS PORTRAIT STUDIOS Mailing List

Olan Mills is the industry leader in affordable, high-quality portraits to families throughout the U.S.

SEGMENTS COUNTS THROUGH 03/31/2010
1,738,318 TOTAL UNIVERSE / BASE RATE $80.00/M
 944,205 LAST 12 MONTH BUYERS     + $80.00/M
 162,738 LAST 3 MONTH HOTLINE     + $5.00/M
 87,330 MONTHLY HOTLINE     + $10.00/M
 558,960 LAST 6 MONTH BUYERS     + $5.00/M
  NAMES THRU 3/10    
DESCRIPTION

Olan Mills offers new mothers hundreds of professional portrait studios nationwide located inside Kmart, Value City and Geoffreys retail locations. Additionally, there are studios conveniently placed in upscale department stores including Belk, Macy’s, Parisian,and Meijer Stores. Olan Mills also has stand alone locations in select areas nationwide also. For more than 70 years, Olan Mills continues to place strong emphasis on outstanding quality and exceptional customer service with state-of-the-art production facilities. The Olan Mills buyer consists primarily of families with children ages’ newborn-7. Over 50% of Olan Mills customers are multi-buyers. Multi-buyers are selectable. Other selects available are child’s age, and gender of child. www.olanmills.com Buyers Profile: Average Age: 42 Average Income: $54,500 89% Homeowners Average Purchase: $65.00 Updated monthly.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #193728 or click here to place your request.
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS AVAILABLE
  • TELEMARKETING IS AVAILABLE AT $125.00/M
  • CANCELLATION FEE AT $50.00/F
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: RETAIL/POP 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 71% FEMALE  
SPENDING: $65.00 AVERAGE ORDER 
SELECTS
3 MONTH HOTLINE   
6 MONTH HOTLINE   
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
GENDER/SEX   $5.00/M
KEYING   $2.50/M
MONTHLY HOTLINE   
MULTIBUYERS   $10.00/M
PAYMENT TYPE   $10.00/M
RUN CHARGES   $8.00/M
SCF   $7.00/M
STATE   $5.00/M
ZIP   $7.00/M
ADDRESSING
KEY CODING  $2.50/M
CARTRIDGE  $35.00/F
CD ROM  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
RUN CHARGE  $8.00/M
RUSH FEE  $50.00/F
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