Care-A-Lot Pet Supply Package Insert Program Package Insert Program

The Care-A-Lot customer purchases a wide variety of quality pet-related products including grooming aids, toys, travel items and pet apparel all products for their beloved pets.

SEGMENTS COUNTS THROUGH 11/26/2008
246,000 TOTAL UNIVERSE / BASE RATE $61.00/M
 246,000 ESTIMATED ANNUAL PACKAGES - 2009 +    $61.00/M
DESCRIPTION

By placing your insert into the Care-A-Lot package insert program you have an opportunity to be included with merchandise that is reaching responsive consumers .  The Care-A-Lot customer has purchased a wide variety of quality pet-related products including grooming aids, toys, travel items and pet apparel all products for their beloved pets.

 

Demographics:

Female - 80%

Average Age - 45

Average HHI - $50,000+

Direct Mail Sold - 60%

Internet Sold - 40%


General Comments:
-All reservations must be fulfilled 8 weeks prior to the "need-by-date" with one of the following: order placement, confirmation of reservation in writing, or cancellation of reserved space in writing.
-All insert material must meet postal requirements for business reply mail.
-Any overages received will be inserted and invoiced.
-Material is due (2) weeks prior to mailing.
-Key codes needed 30 days prior to mailing.

Estimated Monthly Quantities
Jan -23,000     Jul- 19,000
Feb-20,000      Aug-20,000
Mar-21,000     Sept-18,000
Apr-20,000      Oct-20,000
May-20,000     Nov-22,000
Jun-20,000      Dec-23,000

 

Usage includes:  a life insurance mailer, a collectibles mailer, California Veggie Patch, Cricket Magazine, Guthy Renker, Little Giant Ladder, Great American Products, Thane USA.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #181519 or click here to place your request.
  • 10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • NET NAME IS NOT ALLOWED
  • EXCHANGE IS NOT AVAILABLE
  • REUSE IS NOT AVAILABLE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $100.00/F
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Package Insert Program  
SOURCE: SEE BELOW IN DESCRIPTION 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 80% FEMALE  
SPENDING: $75.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
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