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Changing trends lead us to a new view of the RV market. On-board computers, global positioning systems, microchip-enhanced systems, and other technological breakthroughs are making recreational vehicles more appealing to people as the RV becomes more than a mobile vacation home. The fastest growing segment of RV owners -- the baby boomer generation. Affluent, well-educated and sophisticated, this segment is brining new life to the motor-home market. Tech savvy boomers are simultaneously more connected and more independent.
Despite fuel prices, the RV industry is experiencing one of its best sales years on record. RVing remains the least expensive mode of travel even when fuel prices increase. A family of four can spend 26-74% less on RV trips compared to other vacation types.
The average RV owner is 49 years old, owns a home, is married andhas a household income of $56,000. Nearly 10% of all Americans 55 years and older own RVs.
This list contains baby boomers age 50+ who own a recreational vehicle. They enjoy outdoor activities: camping, hiking/walking, fishing, scenic drives, gilling/cookouts, and visiting historic sites. Most travel with their children or grandchildren and pets reflecting the family-friendly nature of RVing. Data comes from attendees of RV shows, senior expos, and lifestyle surveys. |
