Reach highly computer literate individuals who have responded to a direct mail offer from Computer Tech/Memory Tech and have recently purchased computer components and/or accessories to further enhance/upgrade their computer systems
Reach highly computer literate individuals who have responded to a direct mail offer from Computer Tech/Memory Tech and have recently purchased computer components and/or accessories to further enhance/upgrade their computer systems. Computer components purchased include: memory, hard-drives, CPU, motherboards, computer cases and accessories. All of these tech savvy buyers are comfortable with the internet, computer technology and wireless devices. They are avid readers of computer tech publications in order to stay abreast of the latest software, hardware, computer peripherals, components and systems available today.
Ninety percent are males between the ages 35-55 and have above average discretionary income to support their tech craze. All purchases were paid with a major credit card and range from $100.00 to $3,000.00.
RECOMMENED USAGE:
Computer Software & Hardware
Computer Publications
Magazine offers
Sweepstake offers
Business & Home office
Online Services
Investment offers
Travel
Consumer publications
Credit card offers
Financial publications
ZIP+4 and NCOA’d cleaned quarterly