Rodale knows that each person’s life is made up of many roles, activities, and interests. Its books and magazines are guides to specific pursuits, but they also help parents identify and access the things that complete them as individuals and as parents.
Moms and dads alike rely on Rodale for inspiration on their journey toward a more complete, more fulfilled, healthier and whole life. They subscribe to Bicycling/Mountain Bike, Men's Health, Organic Gardening, Prevention, Runner's World, and/or Women’s Health. They put healthy meals on the table with the help of Rodale cookbooks and participate in family fun runs and go hiking and biking together.
As the leading publisher of trustworthy and engaging information to help men and women improve their lives, Rodale helps entire families make choices that keep them on the right path. Upscale, educated, and self-improvement focused — this is the Rodale parent. Driven to succeed in all aspects of life, Rodale helps the family by helping parents maximize their potential in fitness, career, style, and in life in general.
Rodale parents focus on maximizing their children’s potential, too. All children’s products, services, and offers that can contribute to their mission will receive their maximum attention.
Age selection available @ an additional $11/M:
| |
Male |
Female |
Unknown |
| Age 0-2 |
12,300
|
11,810 |
405,210 |
| Age 3-5 |
23,580 |
22,170 |
417,660 |
| Age 6-10 |
99,310 |
93,430 |
623,450 |
| Age 11-15 |
179,700 |
176,240 |
603,060 |
| Age 16-17 |
227,540 |
227,100 |
611,710 |
Mail Order Purchasing Activity (InfobaseX) available @ an additional $16/M:
| |
12 Month Universe |
|
MOB Teen Fashion
|
182,600
|
|
MOB Children's Merchandise
|
768,580
|
|
Buyer Activities Children's Apparel
|
190,240
|
|
Buyer Activities Baby Care
|
99,050
|
|
Buyer Activities Children's Products General
|
1,111,990
|
|
Buyer Activities Toys
|
487,840
|
|
|
|
Infobase X Enhanced Selections available @ an additional $12/M:
| |
12 Month Universe |
| Single Parent |
210,540 |
| Children-Community Involvement |
494,740 |
| Soccer Mom |
139,400 |
| Christian Families |
460,470 |
|
