Rodale Whole Life Seniors Masterfile Mailing List

Healthy, active living attracts many people over the age of 50 who rely on Rodale’s books and magazines for inspiration.

SEGMENTS COUNTS THROUGH 06/30/2010
3,838,870 TOTAL UNIVERSE / BASE RATE $100.00/M
 3,838,870 ACTIVE SUBSCRIBERS/BUYERS - AGE SELECT CHARGE     + $11.00/M
 1,455,650 6 MONTH ACTIVE SUBSCRIBERS/BUYERS     + $6.00/M
 809,500 3 MONTH ACTIVE SUBSCRIBERS/BUYERS     + $11.00/M
 301,170 1 MONTH ACTIVE SUBSCRIBERS/BUYERS     + $16.00/M
 359,000 UNDER AGE 50 WITH SENIOR ADULT IN THE HOUSEHOLD    
  FUNDRAISING RATE     $75.00/M
  FUNDRAISING SELECTION CAP     + $12.00/M
  NON-AFFINITY CATALOG RATE     $75.00/M
  NON-AFFINITY CATALOG SELECTION CAP     + $12.00/M
  INSURANCE RATE $75/M PLUS SELECTS    
DESCRIPTION
listGraphic

The original voice for enjoying a healthy life through diet, fitness, and organic living for more than 60 years, Rodale is today’s global leader in delivering healthy, active living information.

 

Many seniors who buy into the Rodale mission were into the healthy lifestyle before it became cool. Other seniors are new to Rodale’s natural means of ensuring good health. Either way, they all refer to Rodale magazines like Prevention for regular lifestyle advice. They also read Rodale books like "Prevention Flat Belly Diet", "Thyroid Solution", "Cake Mix Doctor", "Betty Crocker Picture Cookbook", "Joey Green's Fix-it Magic", "Abs Diet", "Best Ever Backyard Birding Tips".

 

They’ve raised a family and are enjoying or nearing the end of a successful career. Now for these seniors who seek inspiration from Rodale’s life affirming materials, it’s time to look inward. They are taking a holistic approach to a more complete, more fulfilled, healthier, and whole life that includes improving the foods they eat, their exercise activities, appreciation of nature, and spirituality. Mature Rodale readers are on a quest to remain active and extend their longevity. Any senior market offers that can help them on this mission will gain their full attention.

 

 

 

Age selection available @ an additional $11/M:

 

 Age 70+ 1,025,280
 Age 60-69 1,124,170
 Age 50-59 1,374,340

 

Additional age ranges are available.  Please inquire.

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #163427 or click here to place your request.
  • 7,500 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • EXCHANGE IS AVAILABLE
  • REUSE IS AVAILABLE
  • TELEMARKETING IS NOT AVAILABLE
  • CANCELLATION FEE AT $100.00/F
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Mailing List Email List              
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: DOMESTIC (US) 
GENDER: 72% FEMALE 28% MALE  
SELECTS
1 MONTH HOTLINE   $16.00/M
3 MONTH HOTLINE   $11.00/M
3RD PARTY BLOW-IN   $15.00/M
6 MONTH HOTLINE   $6.00/M
AGE   $11.00/M
BOOK CATEGORY   $6.00/M
CANADIAN   $10.00/M
CHANGE OF ADDRESS   $16.00/M
DEMOGRAPHIC SELECT   $11.00/M
DWELLING TYPE   $11.00/M
ETHNICITY   $16.00/M
FSA   $10.00/M
GENDER/SEX   $6.00/M
HOUSEHOLD INCOME SELECT   $11.00/M
LIFESTYLE SELECT   $16.00/M
MAGAZINE SUBSCRIBERS   $6.00/M
MULTI BUYERS   $11.00/M
PAID   $6.00/M
PRESENCE OF CHILDREN   $11.00/M
PROVINCE   $6.00/M
SCF   $6.00/M
SOURCE   $11.00/M
STATE   $6.00/M
ZIP   $10.00/M
ZIP +4   NO CHARGE
ZIP SET UP FEE   $75.00/F
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL  $50.00/F
FTP  $50.00/F
RELATED LISTS
TIME INC. SENIORS MASTERFILE
AARP MEMBERS
PREVENTION MAGAZINE
CONDE NAST SENIORS
MONEY SENIORS
AMERICAN EXPRESS PUBLISHING EQUIFAX ENHANCED DATABASE
READER'S DIGEST - LARGE PRINT
FRANK CAWOOD AND ASSOCIATES HEALTH BOOK BUYERS
FORTUNE SENIORS
MARKETSHARE SENIORS