MACYS AND BLOOMINGDALES BUYERS CHILDRENS Mailing List

The List Manager has enhanced the Macy's and Bloomingdale's Buyers file with Acxiom's InfobaseX consumer demographic data. Macy's and Bloomingdale's Buyers file consists of loyal consumers who have purchased a variety of products from their favorite stores (including the former Federated Department Stores and May Department Stores). Macy's Inc's vision is to serve customers across America through two outstanding retail brands - Macy's and Bloomingdale's. Both are known for offering customers quality and fashion in an environment of exciting stores, as well as convenient online shopping sites. As Macy's Inc has evolved in recent years from a collection of regional nameplates to two nationwide brands, they have positioned themselves to offer the customer a consistent shopping experience across the United States, as well as the convenience of gift-giving from coast to coast. These consumers have purchased children's apparel at Macy's and Bloomingdale's.

SEGMENTS

COUNTS THROUGH 05/31/2010

8,334,905

TOTAL UNIVERSE / BASE RATE

$100.00/M

418,876

3 MO BOYS APPAREL BYRS

+ $15.00/M

168,669

3 MO CHILD

+ $15.00/M

541,983

3 MO GIRLS APPAREL BYRS

+ $15.00/M

262,373

3 MO INFANT APPAREL BYRS+

$15.00/M

ACCESSORIES

COUNTS THRU 05/31/2010

FUNDRAISER RATE

$75.00/M

8,334,905

MAR 10 - MAY 10 H/L BYRS

$100.00/M

4,351,965

MAY 1010 H/L BYRS

$115.00/M

PUBLISHER RATE

$75.00/M

DESCRIPTION

(FORMERLY:  Federated Stores Buyers Childrens)

The List Manager has enhanced the Macy's and
Bloomingdale's Buyers file with Acxiom's
InfobaseX consumer demographic data.

Macy's and Bloomingdale's Buyers file consists
of loyal consumers who have purchased a variety
of products from their favorite stores (including
the former Federated Department Stores and May
Department Stores).

Macy's Inc's vision is to serve customers across
America through two outstanding retail brands -
Macy's and Bloomingdale's. Both are known for
offering customers quality and fashion in an
environment of exciting stores, as well as
convenient online shopping sites. As Macy's Inc
has evolved in recent years from a collection of
regional nameplates to two nationwide brands,
they have positioned themselves to offer the
customer a consistent shopping experience across
the United States, as well as the convenience of
gift-giving from coast to coast.

These consumers have purchased children's
apparel at Macy's and Bloomingdale's.

Additional Charges:
Buyers-
$0 - $25 @ $10/M
$250+ @ $50/M

Girl's Apparel Buyers by Purchase Amount:
3 Months    12 Months
$  1.00 - $ 24.99   186,360     457,286
$ 25.00 - $ 49.99   156,280     431,039
$ 50.00 - $ 74.99    77,599     240,828
$ 75.00 - $ 99.99    43,812     156,439
$100.00 - $149.99    40,778     171,878
$150.00 - $199.99    16,724      88,690
$200.00 - $249.99     8,025      50,595
$250.00 +            12,405     104,240

Boy's Apparel Buyers by Purchase Amount:
3 Months    12 Months
$  1.00 - $ 24.99   150,997     418,330
$ 25.00 - $ 49.99   113,380     353,820
$ 50.00 - $ 74.99    57,468     196,248
$ 75.00 - $ 99.99    32,385     120,421
$100.00 - $149.99    33,379     135,742
$150.00 - $199.99    14,001      68,868
$200.00 - $249.99     6,980      39,048
$250.00 +            10,289      85,719

Infant Apparel Buyers by Purchase Amount:
3 Months    12 Months
$  1.00 - $ 24.99   149,751     458,984
$ 25.00 - $ 49.99    65,790     238,819
$ 50.00 - $ 74.99    22,665      93,793
$ 75.00 - $ 99.99    10,012      43,768
$100.00 - $149.99     8,012      38,875
$150.00 - $199.99     2,724      15,103
$200.00 - $249.99     1,300       7,460
$250.00 +             2,119      12,914

Children's Accessories Buyers by Purchase
Amount:
3 Months    12 Months
$  1.00 - $ 24.99   137,757     498,401
$ 25.00 - $ 49.99    23,672     135,375
$ 50.00 - $ 74.99     4,758      38,124
$ 75.00 - $ 99.99     1,413      13,573
$100.00 - $149.99       744       8,810
$150.00 - $199.99       192       2,359
$200.00 - $249.99        48         901
$250.00 +                85         822

Children's Age:
680,580   0 -  2
589,959   3 -  5
1,369,009   6 - 10
1,590,280  11 - 15
1,767,875  16 - 17

Please note, CA and VT names are not included in
the list rental file.

Delivery:  3 - 5 business days

Reference:  M023881

Updated monthly.

LAST UPDATE:  06/01/2010
NEXT UPDATE:  07/31/2010

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #124888 or click here to place your request.
5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
REUSE IS AVAILABLE

POPULARITY:	98
MARKET:	CONSUMER
CHANNELS:
SOURCE:	RETAIL P-O-P/DIRECT MAIL
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	DOMESTIC (US)
GENDER:	59% FEMALE 23% MALE