SHALLOW WATER ANGLER Mailing List

Published by InterMedia Outdoors Inc. Shallow Water Angler goes into great detail about the best gear, tackle and techniques for shallow-water fishing from Texas to New England. No part of the fishing and boating industry has grown so fast and attracted so much interest as flats fishing. SWA features in-depth coverage of flats and bay boats and when each makes the most sense. In addition, saltwater fly fishing is the fastest-growing segment in the flyfishing industry and 90% is done in shallow water. Shallow Water Angler includes how-to information for flyfishing enthusiasts and targets entry level fly fishermen.

SEGMENTS COUNTS THROUGH 06/30/2010 12,974 TOTAL UNIVERSE / BASE RATE $95.00/M  12,974 ACTIVE SUBSCRIBERS     $95.00/M   NON-RECIPROCAL     $20.00/M   NON-ENDEMIC CATALOG     $80.00/M   FUNDRAISER RATE     $80.00/M   COUNTS THRU 06/30/2010     DESCRIPTION (FORMERLY:  Shallow Water Angler Primedia) Published by InterMedia Outdoors Inc. Shallow Water Angler goes into great detail about the best gear, tackle and techniques for shallow-water fishing from Texas to New England.  No part of the fishing and boating industry has grown so fast and attracted so much interest as flats fishing.  SWA features in-depth coverage of flats and bay boats and when each makes the most sense.  In addition, saltwater fly fishing is the fastest-growing segment in the flyfishing industry and 90% is done in shallow water.  Shallow Water Angler includes how-to information for flyfishing enthusiasts and targets entry level fly fishermen. Additional Charges: Hunting and/or Fishing Licenses @ $10/M Political Party @ $11/M Output Options The subscribers of Shallow Water Angler are educated, highly motivated and thrive on new challenges.  They have a discretionary income which allows them to purchase the latest equipment for their new endeavor - shallow water fishing. $87,500 Average household income Telemarketing is not available. All Bind-ins/Blow-ins must be pre-approved. A fee will be charged for each approved Bind- in/Blow-in. All cancelled orders are subject to a $100/F cancellation fee plus $15/M run charge, selects, shipping, and media.  Orders cancelled after mail date must be paid at full rental rate. Updated monthly. LAST UPDATE:  07/16/2010 NEXT UPDATE:  08/16/2010 ORDERING INSTRUCTIONS To order this list, contact your List Broker and ask for NextMark List ID #123233 or click here to place your request. 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT NET NAME IS NOT ALLOWED REUSE IS NOT AVAILABLE TELEMARKETING IS NOT AVAILABLE

POPULARITY: 85 MARKET: CONSUMER CHANNELS:               SOURCE: 100% DIRECT MAIL (AGENT/RENEWAL/DTP)  PRIVACY: UNKNOWN  DMA?: YES - MEMBER STATUS: STANDARD PROVIDER GEO: DOMESTIC (US)  SELECTS 6 MONTH HOTLINE   $11.00/M ACTIVE SUBSCRIBERS    CREDIT CARDS   $11.00/M DIRECT TO PUBLISHER (DTP)    GENDER/SEX   $11.00/M LIFESTYLE   $16.00/M NIELSEN COUNTY   $11.00/M PAID   $11.00/M RENEWALS    SCF   $11.00/M SOURCE   $11.00/M STATE   $11.00/M ZIP   $11.00/M ADDRESSING KEY CODING  NOT AVAILABLE EMAIL DELIVERY (FLAT FEE)  $50.00/L FUNDRAISING/NON-PROFIT   RELATED LISTS GAME AND FISH MAGAZINE FLORIDA SPORTSMAN MAGAZINE FLY FISHING IN SALT WATERS WESTERN OUTDOORS MAGAZINE BASSIN MAGAZINE GUN DOG MAGAZINE FLY FISHERMAN IN FISHERMAN BASS PRO SHOPS CATALOG BUYERS WALLEYE IN SIDER