BASS PRO SHOPS CATALOG BUYERS Mailing List

Bass Pro Shops catalog buyers enjoy the outdoors in every way. Their interests range from hunting and fishing, to camping and hiking, to cooking and water sports. The Bass Pro Shops catalog features an array of quality products designed to help them meet the needs of their active lifestyles, with a complete selection of hunting, fishing, camping and marine gear, plus rugged apparel and footwear, outdoor furniture and cookware, even unique gifts for the home or cabin.

SEGMENTS COUNTS THROUGH 06/30/2010
1,970,166 TOTAL UNIVERSE / BASE RATE $95.00/M
 1,166,794 12 MONTH BUYERS     + $5.00/M
 459,084 12 MONTH INQUIRERS     $75.00/M
 1,970,166 24 MONTH BUYERS     $95.00/M
 744,314 24 MONTH INQUIRERS     $70.00/M
 318,744 3 MONTH BUYERS     + $15.00/M
 116,463 3 MONTH INQUIRERS     + $15.00/M
 128,998 30 DAY BUYERS     + $20.00/M
 41,981 30 DAY INQUIRERS     + $20.00/M
 571,351 6 MONTH BUYERS     + $10.00/M
 288,616 6 MONTH INQUIRERS     + $10.00/M
  COUNTS THRU 06/30/2010    
  FUNDRAISING RATE     $75.00/M
DESCRIPTION

Bass Pro Shops catalog buyers enjoy the outdoors
in every way.  Their interests range from
hunting and fishing, to camping and hiking, to
cooking and water sports.  The Bass Pro Shops
catalog features an array of quality products
designed to help them meet the needs of their
active lifestyles, with a complete selection of
hunting, fishing, camping and marine gear, plus
rugged apparel and footwear, outdoor furniture
and cookware, even unique gifts for the home or
cabin.


Additional Charges:
New to File-
Buyers @ $15/M
Inquirers @ $10/M
Big & Tall Sizes @ $10/M

Demographics/Profile:
Average age 40
$60,000 Median income
90% Homeowner
83% Married

Key coding up to 6 digits.

Products:            3 Month   6 Month  12 Month
Fishing            152,130   255,970   381,616
Saltwater           21,358    37,722    62,931
Marine              59,451    92,985   147,650
Watersports         11,446    16,661    25,709
Camping             25,724    47,243   115,958
Hunting             69,921   162,219   445,872
Footwear            28,550    54,373   132,252
Men's Apparel       35,661    63,435   144,768
Women's Apparel     10,103    15,990    42,427
Gifts               16,393    35,383   113,964
Fly Fishing         11,021    20,254    32,947
Archery              5,364    11,320    44,778
Grills/Fryers        6,248    10,622    23,753
Spotlights/Headlamp  1,469     4,468    18,793
Auto/Truck Acc.      2,808     6,912    16,998
Hiking Boots         2,004     4,045     8,078
Casual Footwear     10,542    16,113    28,960
Men's Denim          1,653     2,664     6,699
Men's Outerwear        612     3,461    13,023
Home Decor           4,237     9,205    31,035

100% Home address

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

NCOA'd and updated monthly.

LAST UPDATE:  07/02/2010
NEXT UPDATE:  08/01/2010

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #122063 or click here to place your request.
  • 5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
  • REUSE IS AVAILABLE
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List              
SOURCE: DIRECT MAIL (CATALOG)/ SPACE ADS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: DOMESTIC (US) 
GENDER: 17% FEMALE 83% MALE  
SELECTS
$100+   $20.00/M
$25+   $5.00/M
$50+   $10.00/M
$75+   $15.00/M
1 MONTH HOTLINE   $20.00/M
12 MONTH HOTLINE   
24 MONTH HOTLINE   
3 MONTH HOTLINE   $15.00/M
6 MONTH HOTLINE   $10.00/M
GENDER/SEX   $5.00/M
MULTI BUYERS   $11.00/M
PRODUCT   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $2.00/M
EMAIL DELIVERY (FLAT FEE)  $50.00/L
FUNDRAISING/NON-PROFIT  
KEYING  $2.00/M
RUN CHARGES  $8.00/M
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