1-800-Flowers Z-24 Enhanced Mailing List

As a participant in the Z-24 cooperative database, the 1-800-FLOWERS list is now enhanced with Z-24 catalog, Experian demographic and CircBase subscriber data for increased targeting of this responsive file. Z-24 is a catalog cooperative database comprised of 700 leading catalogers who share their 24 month customer names, addresses and purchase behavior. The CircBase database is comprised of 275 publications sharing their subscription purchase information. These buyers select fresh flowers, blooming plants and customized gift baskets for all occasions. These buyers are upscale men and women that are educated, married with children living at home. They purchase with major credit cards and enjoy the mail order, phone and e-commerce experience.

SEGMENTS

COUNTS THROUGH 02/28/2009

2,986,870

TOTAL UNIVERSE / BASE RATE

$100.00/M

779,244

3 MONTH BUYERS +

+ $22.00/M

1,902,217

6 MONTH BUYERS +

+ $22.00/M

2,986,870

12 MONTH BUYERS +

+ $22.00/M

2,986,870

1-800-FLOWERS Z-24 DATABASE BUYERS +

+ $22.00/M

FUNDRAISING / PUBLISHING BASE RATE $65/M +

DESCRIPTION

As a participant in the Z-24 cooperative database, the 1-800-FLOWERS list is now enhanced with Z-24 catalog, Experian demographic and CircBase subscriber data for increased targeting of this responsive file. Z-24 is a catalog cooperative database comprised of 700 leading catalogers who share their 24 month customer names, addresses and purchase behavior. The CircBase database is comprised of 275 publications sharing their subscription purchase information.

These buyers select fresh flowers, blooming plants and customized gift baskets for all occasions. These buyers are upscale men and women that are educated, married with children living at home. They purchase with major credit cards and enjoy the mail order, phone and e-commerce experience.

Demographics/Profile:
Women	47%
Men	53%
Married	68%
Average Income	$ 75,000
Average Age	35
Children	36%

Source:

Direct Mail

Internet

Radio

Space Ad

Television

General Comments:
*The Z-24 Enhanced Selection fee of $22.00/M includes any or all of the following: Recency, Gender, $ Amounts, Product Type (single or multiple) and one Demographic (Household Income, Exact Age or Presence of Children with Gender). Additional Demographic Selections available for $7.00/M
Any mailer selecting presence of children where the age range 0-3 is included in the select must send a sample to the list manager for clearance by Z-24 prior to approval by the list owner.
There is an additional fee for the 0-3 age range of $17/M. This fee will apply on top of the $22/M
Z-24 fee.
Shipping Promotions are approved case by case.

Z-24 Enhanced fee of $22.00/M applies to all rental and exchange orders.

Product Categories: Please see the following complete listing of 64 product categories. Age, Income, Presence of Children selections available. Inquire for counts.

CircBase Attributes - Subscription Recency and Total Subscription Dollars available. Inquire for counts.

Pricing:
Policy:	Net Name 85%
Minimum:	50,000	Run Charge: $8/M

Terms:	15% Commission to Recognized Brokers.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #120622 or click here to place your request.
10,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
PLEASE INQUIRE ABOUT EXCHANGE
REUSE IS NOT AVAILABLE
TELEMARKETING IS NOT AVAILABLE

POPULARITY:	89
MARKET:	CONSUMER
CHANNELS:
SOURCE:	SEE BELOW IN DESCRIPTION
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	DOMESTIC (US)
GENDER:	47% FEMALE 53% MALE