Time Life is one of the world's pre-eminent creators and direct marketers of unique music and video/DVD products. The company specializes in creating distinctive multi-media collections that evoke memories of yesterday, capture the spirit of today, and can be enjoyed for a lifetime.
The Time Life audience spends an average of $60 to $150 per order, has an average age of 60, and a household income of $55,000+. Bestsellers in their extensive catalogue include Pop Memories of the '60s, Golden Age of Country, Sweet Soul of the '70s, Romancing the '70s, Shoutin' Down the Aisles, Nazis: A Warning from History, and The Best of Soul Train.
This program will work well for credit cards, home decorating, general merchandise, travel, subscriptions, cosmetics, insurance, children's merchandise, and many other offers.
Demographics/Profile:
· 55.6% Female, 44.4% Male
· 60 Average Age
· 10% age 35-44, 20.9% age 45-54, 27.2% age 55-64,
22.8% age 65-74, 14.8% age 75+
· $71,600 Average Household Income
· 95% Homeowners
· Over 70% of buyers have spent more than $100
Primarily promoting product through 30-minute DRTV infomercials, Time Life offers an information-hungry, advertising-engaged audience. 99% pay via credit card, a strong indicator of a credit-worthy audience for low to mid-ticket merchandise, travel, insurance, credit cards, continuity clubs, entertainment products, and a variety of fundraising offers including health, social, and veteran appeals
General Comments:
-All reservations must be fulfilled 8 weeks prior to the "need-by-date" with one of the following: order placement, confirmation of reservation in writing, or cancellation of reserved space in writing.
-3 actual samples required for approval.
-Inserts due 4 weeks prior to mail date and delivery must be scheduled.
-Inserts are machine collated into an envelope.
Pricing:
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| Terms: |
All cancelled orders will incur a $100/L cancellation fee. Orders cancelled within 90 days of mail date will incur full charges. |
Inserts:
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| Maximum Size: |
4 1/2" x 7" |
| Minimum Size: |
3 1/2" X 5 1/2 |
| Maximum Weight: |
1/4 oz |
Outside Usage:
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| Eak Advertising |
Mystic Stamp Company |
| Tempur-Pedic |
Custom Direct |
| Dream Products |
Disney Movie Collection |
| Assurity Direct Life Ins |
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