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What is a web card?

A web card is a version of a data card that is used to promote advertising space on a web site. Web card pricing may include fixed charges and/or variable charges based on click-through rates. Web cards are often posted in list research applications because their results are measurable, unlike traditional print space advertising.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).