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What is a package insert program (PIP)?

A package insert program (PIP) is a program that permits mailers to include a promotional piece in product shipments to the list owner's customers. Space in this type of program may be limited.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).