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What is a mail order buyer (MOB)?

A mail order buyer (MOB) is an individual who has previously ordered items in response to promotions send by mail. Some limit the definition to only those who also order through mail. However, today very few orders are received via mail and this definition has expanded to also include those who order by telephone.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).