What is a list broker?
A list broker is a specialist who helps mailers to select mailing lists and coordinates the procurement of mailing lists. List brokers typically have access to research systems that enable them to search all lists available on the market and to produce recommendations and purchase orders. Using a list broker to purchase mailing lists does not typically cost more than buying directly because they are paid a commission -- typically 20% on the base rate -- by the list owner.
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