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The Direct Marketing Glossary by NextMark

Here is a collection of definitions of unique terms used in direct marketing, particularly in the domain of mailing lists. You are welcome to share and modify these definitions under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).

• /A
• /F
• /M
• abandonment
• acquisition cost
• active subscribers
• activeX
• addressing
• advertising
• affiliate marketing
• affiliate program
• affinity analysis
• affinity marketing
• all available
• application service provider (ASP)
• arithmetic mean
• associate program
• attrition rate
• authentication
• balance count
• banner advertisement
• bar-coding
• base rate
• bind-in
• blog
• blow-in
• brand
• brokerage commission
• bulk mail
• business reply card (BRC)
• business reply envelope (BRE)
• call center
• campaign management
• cancellation fee
• card deck
• cartridge
• cheshire labels
• chi-square automatic interaction detection (CHAID)
• churn
• circulation
• clearance
• click fraud
• click-through rate (CTR)
• clickstream
• co-operative (co-op) database
• co-operative (co-op) mailing
• coding accuracy support system (CASS)
• coefficient of variation
• compiled database
• compiled list
• continuation
• continuity program
• control package
• controlling assault of non-solicited pornography and marketing (CAN-SPAM)
• conversion
• cookie
• cost per click (CPC)
• cost per thousand (CPM)
• count
• counts through date
• cross-selling
• customer acquisition
• customer loyalty programs
• customer profile
• customer retention
• data card
• database marketing
• decile
• decoy
• delivery sequence file (DSF)
• demographics
• dependent variable
• direct mail
• direct mail sold (DMS)
• direct marketing
• direct marketing association (DMA)
• direct response
• direct to publisher (DTP)
• double opt-in
• e-commerce
• e-mail list
• electronic data interchange (EDI)
• enhanced list
• entry page
• exchange
• exchange balance
• exchange conversion
• exchange fee
• exit page
• expires
• free standing insert (FSI)
• frequency
• geocoding
• hotline
• house file
• householding
• in-house transfer
• independent variable
• inquirer
• insert
• inter-file dupe
• interactive media
• internet
• internet buyer
• intra-file dupe
• intranet
• key code
• landing page
• last update date
• lead
• lead conversion rate
• lead generation
• lead tracking
• lettershop
• lifetime value (LTV)
• lift
• list broker
• list brokerage
• list fulfillment
• list hygiene
• list maintenance
• list management
• list manager
• list owner
• list rental
• list research
• list title
• loss leader
• magnetic tape
• mail date
• mail order buyer (MOB)
• mail preference service
• mail server
• mail shop
• mailer
• mailer direct commission
• mailer service bureau
• mailing List
• management fee
• market
• market penetration
• market research
• marketing convergence
• marketing mix
• mass marketing
• mass media
• match key
• media channel
• mediamark research, inc. (MRI)
• median
• medium
• merge/purge
• minimum order fee
• mode
• modeling
• monetary value
• multi-buyer
• multi-channel marketer
• multi-channel marketing
• multiple regression analysis
• national change of address (NCOA)
• net name arrangement
• net quantity
• net-net arrangement
• next update date
• nixie
• north american industry classification system (NAICS)
• nth select
• offer
• opt-in
• opt-out
• organic search listings
• outputs
• overlay
• owner service bureau
• package
• package insert program (PIP)
• paid search
• pander
• pay per click (PPC)
• payup
• personalization
• personalized uniform resource locator (PURL)
• phishers
• platform
• point of purchase (POP)
• point of sale (POS)
• pre-clearance
• predictive analytics
• predictive model
• premium
• presort accuracy verification and evaluation (PAVE)
• presorting
• pressure sensitive labels
• private database
• promotion cost
• prospect
• proxy
• psychographics
• purge
• query
• quintile
• re-test
• reactivation
• reactivation program
• really simple syndication (RSS)
• recency
• recency frequency monetary value (RFM)
• record
• referring page
• regression analysis
• relationship marketing
• respondent
• response analysis
• response channel
• response device
• response list
• response rate
• retention budget
• retention rate
• return date
• return on investment (ROI)
• reuse
• rich site summary (RSS)
• ride along program (RAL)
• rollout
• run charge
• sample mail piece
• saturation mailing
• search engine
• search engine marketing (SEM)
• search engine optimization (SEO)
• sectional center facility (SCF)
• seed
• segment
• segmentation
• select
• selection
• selection cap
• selection charge
• self mailer
• service bureau
• simple linear regression
• source
• spam
• standard deviation
• standard industrial classification (SIC)
• statement stuffer
• stuffer
• subscription account number (SAN)
• suppression
• telemarketing
• test
• test to continuation ratio
• tracking code
• uniform resource locator (URL)
• unique visitors
• unit of sale
• universe
• up-sell
• update
• update date
• update frequency
• usage
• waive minimum
• web analytics
• web browser
• web card
• webcast
• webinar
• weblog
• win back